
As our real lives moved online, the 2020 open enrollment period was perfect timing to roll out virtual enrollment solutions. Instead of investing hundreds of hours on in-person events that may have been difficult to host with stay-at-home restrictions and concerns about large gatherings, this was an opportunity to see how best to make this service simple to understand in a completely different medium.
By doing so, what did benefits companies learn about their members and themselves? Let’s look at the preparation, implementation, and follow-up strategies for virtual open enrollment to know how to prepare for next time!
Virtual Open Enrollment Post-Evaluation Tips
Grow and develop over time
Companies aren’t going to be blindsided again, and with that knowledge, virtual open enrollment will only improve. The materials, the technology, and the accessibility will continue to develop. Gone are the days of leaving a trade show with a fistful of brochures. If you missed it in the summer, we hosted a webinar that’s now available called Making Benefits a Virtual Reality with great tips for taking your open enrollment online.
“By moving benefits education, including open enrollment fairs, into a virtual environment, we’re giving people what they want, when they want it,” said Main. “Never before have we been able to reach all employees on their own terms. And, as we look at our findings and improve the technological innovations, each year the entire experience is only going to get better.”
About the Author:
Carla Wardin lives in St. Johns, Michigan, where she focuses her writing on the health and technology industries.