No matter your size or budget, come up with creative solutions to encourage engagement with this new approach to open enrollment. Most importantly, make sure that you’re communicating what is different from last year, so they know what requires their attention.
If things aren’t changing much, highlight those supplemental benefits like telehealth, wellness benefits, crisis benefits, emergency childcare, mental health resources—anything that can help with COVID-related issues.
And let’s face it—one of the best parts of a traditional open enrollment fair is the free stuff, the food, and the grab-and-go goodies participants get just for coming through. These freebies and goodies also drive engagement and participation. So, what can you offer employees virtually that encourages participation?
You can host a yoga, Pilates, Zumba, or fun fitness class for participants. You might host a virtual wine tasting with a sommelier or a beer and cheese paring. You could have a virtual painting event, or a host a trivia competition with prizes.
Giveaways for participating are never a bad idea, and you can still do these fun engagement activities online.