Now more than ever, brokers need to have the up-to-the-minute information to deal with frequent policy changes. Using virtual, rather than in-person open enrollment fairs and meetings, increases dependence on a reliable online enrollment solution. Broker tech check two is having a virtual enrollment strategy.
In fact, in a ConnectYourCare trend survey of 14,000 employees, less than 3% of account owners said an enrollment fair influenced their enrollment decision. Fairs aren’t the benefit generators they once were.
Virtual enrollment has clear benefits, as it helps brokers stay up to date on technology, plus maintain the bandwidth to support client needs. Of course, brokers always have to keep budgets in mind, but virtual enrollment has lots of cost-saving measures as compared to in person. Brokers who understand and leverage new technology provide assurance to clients and therefore serve as trusted advisors. After all, these virtual solutions aren’t here for the short term.
When employers implement a virtual enrollment strategy, brokers can support them in making informed decisions around cloud-based tools, digitized plan resources, and secure platforms/environments. As an added bonus, it’s compatible with a mobile environment, so clients can have on-demand access to benefit materials, videos, and resources.
Brokers can increase their value by accommodating client work schedules, making it more convenient for clients to involve family members in the decision making, and providing a private setting to discuss health and finances—a luxury that wasn’t always available during in-person fairs.
“There are now so many more tools for employee engagement than there were in the past,” said Nicole Williams, ConnectYourCare Senior Vice President of Broker Partnerships. “By taking advantage of these various tools and mechanisms, brokers are now able to better serve their clients.”