News & Events

ConnectYourCare’s Lauren Kronthal
Selected as 2015 Brava! Executive Winner

Hunt Valley, MD, July 14, 2015

Lauren Kronthal, Chief Marketing Officer (CMO), of ConnectYourCare was recently selected as a 2015 Brava! Executive Winner by SmartCEO in Baltimore. The Brava! Awards celebrate the distinguished achievements of 40 of Greater Baltimore’s top women business leaders. This year’s class collectively generates more than $1.35 billion in annual revenue and employs 14,921 individuals. The winners will be profiled in the July/August issue of SmartCEO magazine and celebrated at an awards ceremony on July 15, 2015 at the Baltimore Harbor Hotel.

“Brava winners possess the hallmark qualities of successful leaders — vision, passion, compassion, dedication, perseverance. Each winner in this year’s class exhibits these qualities in all facets of her life, from running her business to tending to her family and donating time and resources to philanthropic initiatives,” says Jaime Nespor-Zawmon, president of SmartCEO Events. “We are honored to recognize a group of women who are truly making a difference in the world.”

Kronthal is an integral member of the leadership team for ConnectYourCare, the nation’s top administrator of health savings accounts (HSAs) and other tax-advantaged solutions. As CMO, she uses her 20 years as a strategic marketing veteran in technology consulting to lead ConnectYourCare’s overall marketing strategy and execution including market positioning and driving market share, supporting growth across all product categories and consumer channels.

Beyond her corporate responsibilities, Kronthal is actively involved with numerous charities and philanthropic endeavors in the Baltimore area. She is a panel leader for Athena Power Link and Girls Empowerment Mission (GEM) Mentor, volunteers with the Baltimore Humane Society and SPCA, and she serves on the board of CaringOn. Her commitment to charitable causes helped lead to the creation of a corporate volunteer program for ConnectYourCare. Employees are granted a paid work day each year to participate in activities for their favorite charity.

“I am truly honored to receive this recognition,” said Kronthal. “This award recognizes qualities that all good leaders possess – strong management skills, dedication to employees, and a commitment to community.”

About SmartCEO

SmartCEO’s mission is to educate and inspire the business community through its award winning magazine, connections at C-level events and access to valuable online resources. SmartCEO’s integrated media platforms reach decision makers in the Baltimore, New York, Philadelphia and Washington, DC, metropolitan areas. SmartCEO Media •

 About the Brava! Awards

The Brava! Awards program celebrates female CEOs, nonprofit leaders and high-impact executives who combine their irrepressible entrepreneurial spirit with a passion for giving back to the community. Brava! Award winners are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on company growth, community impact and mentoring. SmartCEO shares their inspiring stories in the July/August issue of SmartCEO magazine and celebrates their success at an awards reception in July.

About ConnectYourCare

As one of the largest and most responsive providers of health care savings accounts, and award-winning solutions, our approach to consumer directed health care is rooted in creating better, more efficient connections among the people who provide benefits, the people accessing services, and the people who deliver services. Blue chip organizations across the country turn to ConnectYourCare for our highly rated customer service and best-in-class member experience, advanced educational tools for better-informed choices, acceleration of savings with ROI efficiencies and simplification of processes with brilliant customer-focused solutions. There is a unique solution for every company and we won’t stop working until we connect you with the perfect one. How can we help ConnectYourCare?

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Cynthia Piazza


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